Information for Artists
Applications are NOW CLOSED for 2019!
Want to participate in the 2019 Holiday No Coast Craft-o-Rama? Please read below for information!
When are applications available for ’19?
Applications are CLOSED! Thank you for your interest. The below FAQ will hopefully answer your questions in the meantime. Applications were due due no later than September 15, 2019.
What is the cost to participate?
Standard: The total fee for artists in our holiday show is $200 (split into a $15 non-refundable application fee and a $185 artist fee due upon acceptance). Electricity is no additional cost, but availability is limited and is not guaranteed.
Brick-and-Mortar Store: If you own or co-own a brick-and-mortar store, you can participate in the show as a sponsor. Fill out the application, indicating in the appropriate area that you own a brick-and-mortar shop. If accepted into the show, you will be contacted about sponsorship options. The minimum cost to participate as a vending sponsor is $300.
The $15 nonrefundable application fee is due along with your application by September 15 and must be received before you can be considered; the balance of the fee is due from accepted artists by October 20, 2019. You can pay by Credit Card or by PayPal (payee: firstname.lastname@example.org). Payment link is available on the application form page.
Is my application fee refundable if I am not accepted, or if I change my mind?
The application fees are not refundable for any reason. Once you have been accepted and have paid the remaining balance by the stated deadline, the artist fee is not refundable if you are unable to attend the show. Exceptions MAY be made if an artist can be found to fill your spot.
How many artists will be selected?
Between 75 and 100 artists are selected to participate in the Holiday No Coast Craft-o-Rama. The number varies year-to-year based upon space availability in the Midtown Global Market and surrounding common areas.
How competitive is the application process?
We typically have 2 or 3 times more applicants than we have spots available, for each show. Some categories are more competitive than others; for instance, jewelry and purses are always extremely competitive, while yearly trends sometimes result in more applications in other categories, such as letterpress, art prints, kids, and so forth.
As always, we encourage you to carefully select the photos you submit, to show off your finest work at its best. In the description field, be sure to highlight what distinguishes you and your wares from the competition.
When will I know if I’m accepted?
We plan to notify all applicants for the Holiday show by October 7. Be sure to include your email address and phone number on your application so that we can keep you informed. It is your responsibility to ensure that we have your most up-to-date email and other contact information, so that we can reach you. It is also your responsibility to check your email for messages from us. If for any reason you feel you should be hearing from us, and are not, please feel free to contact us at email@example.com anytime. We’ll be happy to follow up and let you know if you missed any communications.
What if I don’t get in?
Please remember that with up to three times as many applicants as we have spots, we cannot accept every artist whose work we enjoy. We also reserve many spots each year for new artists – at least one-third and up to one-half the total number – to maintain high shopper interest and to pursue our mission of supporting new and emerging crafters. This means some previous artists will not be accepted every year.
After we select an initial roster of artists, we compile a “waitlist” in case we can find room — or in case any selected artists have to cancel. If you aren’t selected in the first round, and would like to be placed on our waitlist, be sure to let us know how much notice you would need to participate (e.g., two weeks prior to the sale, etc.).
What’s an ST-19 form and why do I need one?
An ST-19 form is a form we are required to collect from each participant To fill it out you will need to register for a Minnesota State Tax ID number unless you sell only tax-exempt products (clothing, etc.). You cannot participate unless we have your form on file.
How much space will I get?
Each space is at least 6′ deep by 8′ wide. You may set up your space in any configuration within that boundary.
Brick-and-Mortar / Sponsors: Spots are of varying size. You will be contacted about options. The minimum size is 6' deep by 8' wide.
Can I request a larger space?
Generally, we will not allot more than one space per artist application. If this poses a problem, please contact us at the time of your application so that we can base our number of acceptances on the space we have available. If we are able to offeryou the use of extra space, an additional booth fee will be payable upon acceptance.
Can I share a space with a friend?
Yes, just include each participant in your application and list the products each of you will sell. The 3-5 photo limit is per artist, with a maximum of ten photos total (even if there are three or more artists represented at your booth). We must see at least one photo of each applicant’s work.
When can I see my space?
Sometime before the show, we host an artist meet & greet. We hand out the initial maps with artist booth assignments, posters and postcards for distribution, and so on. This is your chance to ask us questions or express any concerns about your space or the event plan.
When do I set up for the sale?
Friday, December 6 set up between 12 PM and 3PM, tear down between 8 and 9PM. Note: Unloading prior to the show must be done by 2 PM, with your car parked and away from the loading areas.
Do I need my own table coverings?
Yes, you must bring your own table coverings, signage, and other items for your space. We have no coverage or signage requirements, though — just whatever you think works best for you.
Absolutely no use of the walls in the Market is allowed.
What if I need an electrical outlet?
Electricity will be provided upon request as available. The application must note the need for electricity. While there is no additional cost, availability is extremely limited.
Is there wi-fi available at the event?
Wi-fi is available in some areas of the Market, but coverage can be very spotty.
Should I / How do I accept credit cards?
Absolutely one of the most common pieces of advice experienced artists give to their colleagues is: accept credit cards! This is a surefire way to boost sales, especially since nearby ATMs may run out of cash. Unfortunately, we cannot make those arrangements for you. A variety of options exist for accepting credit cards at shows; with a phone-based card approval system, you could potentially process the card transaction on the spot. Otherwise, you could use a card imprinter and slips for manual capture on-site, then process the transactions afterward. While we cannot recommend any particular credit card merchant processing system, we know many artists use Square, ProPay and PayPal, among other processing systems, for their merchant accounts.
Have you planned an event like this before?
Yes, we have been organizing holiday sales for over 12 years. Our first sale had over 3,000 shoppers, our second had more than 8,000, and since then we’ve had at least 10,000 over two days each year! In 2017, door counts were over 14,000 over both days of the Holiday show.
How do you plan to advertise/publicize the event?
We plan to make flyers, distribute postcards, advertise in local media, and keep our fans, friends and artists informed via good old-fashioned email. We send out press releases throughout the prep season, and work with our host sites on other publicity strategies.
What feedback have past shoppers given about No Coast?
They love our artists – the variety, quality, and uniqueness.
They love novelty, diversity, and supporting emerging artists! Each year we set aside anywhere from 25-40% of spots to new artists — always aiming higher.
They love the location and atmosphere we provide.
What feedback have past artists given about No Coast?
Over 55% said they made over $1000. 15% made $2000 or more during the show! 70% met or exceeded expectations for the sale.
What tips did past participants have for other artists?
Make lots more merchandise than you think you’ll ever need.
Have a wide range of prices in merchandise.
Bring a helper, plus snacks/drinks.
Think through booth layout, including pay station(s).
It helps if your display has a vertical presence and good signage.
Bring more business cards & other promo materials.
Bring gift bags and tissue paper, more shopping bags, receipt book.
Bring more change.
Include tax in the price of the items instead of figuring it per sale.
Market yourself before and during sale, smile, be approachable.
This is my first show – what about pricing, display, etc.? I don’t even know where to start!
Relax! We are here to answer any questions you may have and point you in the right direction. If you are new to this whole thing and want a mentor, we can try to match you with a more experienced participating artist in a different medium for support - just let us know!
Whom do I contact with any other questions?
Email the organizers at firstname.lastname@example.org. We’ll help you out with your questions, press information, sponsorship packages, and anything else your little heart desires (vis-a-vis No Coast Craft-o-rama, that is)!